Extremely Rare Squishmallows Worth a Fortune

Squishmallows have become a cultural phenomenon, with more than 1,000 characters—each one given a name, personality, and backstory. Kids love their soft, comforting texture and cute designs, while older collectors recall the Beanie Babies craze of the 1990s. Like those vintage toys, some Squishmallows are produced in limited numbers or unique colorways, making them highly sought after and commanding high prices on the resale market.

Rarity can come from limited production runs, exclusivity to a particular retailer or country, unique color variants, special events, or being part of a small set. Below is a refined list of notable rare Squishmallows, organized by rank, with each entry summarizing why collectors prize them.

26. Lucille the Seal

Released: Sealife
Price: $69.95

Lucille is a small white seal from the Sealife Squad (2020). Collectors prize her chubby appearance and quirky backstory—she’s fond of rocks and gems—and her rarity is amplified by the fact that only a handful of seal Squishmallows were produced.

25. Louisa the Penguin

Squad: None
Price: $69.99

Louisa is a tie-dye penguin who loves skiing. A rarer “Purple Louisa” colorway replaces yellow with purple, increasing her collectible value. For many Squishmallows, color variants and size options are major rarity drivers.

24. Lenora the Loon

Squad: None
Price: $75

Lenora is a black-and-gray loon exclusive to Canada. Her limited geographic availability contributes to her rarity. Her playful bio hints at starting a rock band despite being tone-deaf—typical Squishmallow whimsy.

23. Daxxon the Purple Alien

Squad: Space
Price: $79

Daxxon, a purple alien from the Space Squad (2020), comes in 8- and 16-inch sizes. His cute design and association with a less-common squad make him a favorite among collectors.

22. Celine the Hen

Squad: Farm
Price: $149

Celine is a light-brown hen whose wholesome backstory includes an aunt who works for a nonprofit. Her modest production and appeal to themed collectors make her a notable find.

21. Avery the Duck

Squad: Adventure, Farm
Price: $180

Avery appears in multiple squads and is available in six sizes—unusual for many Squishmallows. His combination of multiple squads and size variations increases his collectible value.

20. Connor the Cow

Squad: Farm
Price: $200

Connor stands out for being offered in a Jumbo 24-inch size. Larger sizes are less common and often fetch higher prices, especially when sold as part of family sets including Mom and Baby versions.

19. Mariah the Lamb

Squad: Baby
Price: $200

Mariah, an Aldi exclusive, was produced in limited numbers and appeals to collectors who pursue store-specific releases.

18. Stix the Skeleton

Squad: Halloween
Price: $329

Released as a Halloween exclusive, Stix’s black body with a skeleton outline is seasonal and therefore scarcer than year-round releases.

17. Chanel the Cinnamon Roll

Squad: Valentine
Price: $349

Chanel is a Valentine’s Day exclusive released in 2020. Seasonal and promotional releases often become prized collector items.

16. Patty the Cow

Squad: Easter
Price: $350

Patty was released for Easter and was produced in limited quantities for the holiday, a common source of rarity among Squishmallows.

15. Philippe the Frog

Squad: Valentine
Price: $350

Another Valentine’s Day exclusive from 2020, Philippe was a promotional release and produced in smaller quantities than regular lines.

14. Stacy the Squid

Squad: Sealife, Valentine
Price: $401

Stacy is a shy blue squid produced for Valentine’s Day, making her a unique cross-squad release with limited availability.

13. Gordon the Shark

Squad: Sealife
Price: $420

Gordon was released as a Sealife character and also appeared as a stackable version—both traits that enhance collector interest.

12. Bernice the Boba

Squad: Exclusive
Price: $489

Bernice is a Canadian-exclusive boba tea plush. Regional exclusives frequently become hot commodities for collectors outside those markets.

11. Bigfoot

Squad: Exclusive
Price: $522

Bigfoot was a Canadian Superstore exclusive. Several variants exist—the white, fluffy version is the rarest—and limited retail exclusives like this often become prized additions.

10. Blossom the Sheep

Squad: Justice
Price: $575

Blossom was a limited release made in collaboration with the retailer Justice and was available in Canada. This exclusive partnership makes her especially collectible.

9. Claire the Cow

Squad: Farm
Price: $600

Claire is a 12-inch purple-and-pink stackable cow released in 2020. Stackable Squishmallows proved popular and are often collected as sets, raising the value of scarce characters.

8. Santino the Platypus

Squad: None
Price: $625

Santino is a brown platypus offered in 2- and 12-inch sizes. His natural brown color sets him apart from many more brightly colored Squishmallows, contributing to his rarity and high resale value.

7. Heather the Dragonfly

Squad: None
Price: $914

The 16-inch Heather was a Canada-exclusive release. Larger sizes and regional exclusives tend to drive collector demand and higher prices.

6. Ben the Teal Dino

Squad: Dream, Fantasy
Price: $1,000

Ben is a teal dinosaur with a white belly and a reputation as a trivia expert. He fetched $1,000 at auction—an example of how particularly desirable colorways and demand can result in high sale prices.

5. Beatrice the Lamb

Squad: Easter
Price: $1,200

Beatrice is a tiny 3.5-inch purple lamb with a carrying handle, released as an Easter exclusive. Her small size and limited availability have produced a wide price range on the secondary market.

4. Jack the Black Cat

Squad: Select Series
Price: $1,200

Jack is one of the rarest Select Series characters and was produced in very limited numbers. He’s also notable for being the 500th Squishmallows character released, adding historical significance to his scarcity.

3. Fania the Purple Owl

Squad: None
Price: $2,999

Fania is distinguished by her closed eyes—she’s the sleepy owl. A Target-exclusive 11-inch version is among the harder-to-find variants, making certain editions particularly expensive.

2. Golden Hans the Hedgehog

Squad: Original
Price: $15,000

Golden Hans is exceptionally rare: only 25 of the 24-inch Golden Hans were produced as awards for competition winners. One of these was designated as the 100 millionth Squishmallow and carries a special tag signed by the company CEO. Such commemorative pieces often achieve very high auction prices.

1. Fifi the Fox Family

Squad: Heroes
Price: $17,999

Fifi debuted in 2017 and is commonly found as a solo plush, but complete family sets—mother, father, and baby—are extremely rare. One eBay listing offered a grouped set of three Fifi Foxes (8-, 16-, and 20-inch), driving the price to the top of the market due to the scarcity of full-family collections.

Collecting Squishmallows can be rewarding for fans who appreciate the characters’ charm and stories, and for resellers and investors drawn to limited editions and exclusives. Key factors that determine a Squishmallow’s value include production quantity, retail or regional exclusivity, unique colorways, special events or promotions, and available sizes. Whether you’re a casual fan or a serious collector, understanding these elements helps explain why certain Squishmallows become prized and command high resale prices.