Top 25 Companies With the Strongest Corporate Reputations

Looking for a great place to work or a company with a strong public reputation? Axios and The Harris Poll evaluated 100 highly visible U.S. companies and asked respondents: “Of all the companies that you’re familiar with or that you might have heard about, which TWO – in your opinion – stand out as having the BEST (and WORST) reputations overall?” Below is a polished summary of the top 25 companies with the best reputations from that poll, presented in clear, natural English and keeping the original HTML structure.

25. Unilever

Reputation score: 77.3

Reputation: Very Good

Unilever, headquartered in the Netherlands and the U.K., owns many household brands such as Lipton, Knorr, Dove, Breyers, Hellmann’s and Vaseline. The company emphasizes equitable practices, women’s empowerment across its supply chain, and a long-term commitment to sustainability that began around 2010.

24. Netflix

Reputation score: 77.3

Reputation: Very Good

As one of the largest internet companies by revenue, Netflix popularized online streaming and positioned itself as an alternative to traditional cable. Its support for net neutrality and efforts to deliver entertainment at lower cost have strengthened consumer goodwill.

23. Aldi

Reputation score: 77.4

Reputation: Very Good

Aldi is a German-owned discount grocery chain known for offering good-quality products at low prices. With locations across the U.S., Europe and Australia, its ownership of Trader Joe’s also contributes to its positive perception in the U.S.

22. Chick-fil-A

Reputation score: 77.5

Reputation: Very Good

Chick-fil-A is admired for its popular chicken sandwiches, customer service, and emphasis on Christian-inspired family values—reflected in practices like closing on Sundays and scholarship programs for employees. However, the chain has faced criticism for past support of organizations with anti-LGBTQ+ positions.

21. Kroger

Reputation score: 77.9

Reputation: Very Good

Kroger is the largest U.S. supermarket chain by revenue, operating banners such as Smith’s, Fred Meyer and King Soopers. Known for variety, reasonable prices, and reward programs that include gas discounts, Kroger is also working to reduce food waste and address hunger in local communities.

20. Lowe’s

Reputation score: 77.9

Reputation: Very Good

Lowe’s is recognized for practical advice and a broad selection of home and garden products at fair prices. The company emphasizes sustainability, expanding eco-friendly products and encouraging employee volunteerism through corporate social responsibility initiatives.

19. Boeing

Reputation score: 78.3

Reputation: Very Good

This ranking was compiled prior to later developments around the 737 Max. Boeing has historically supported arts and education through its corporate citizenship programs and participates in policy advocacy for development and diplomatic funding.

18. Costco

Reputation score: 78.6

Reputation: Very Good

Costco is a leading warehouse club favored by bulk shoppers for quality goods at affordable prices. It also receives praise for employee compensation practices: the company’s CEO pay is modest relative to peers, and Costco has raised its base hourly wage in recent years.

17. USAA

Reputation score: 78.8

Reputation: Very Good

USAA is a financial services group serving military members and their families. Known for reasonably priced products—checking, savings, insurance and loans—USAA also provides financial education and supports organizations that improve military family life.

16. Hobby Lobby

Reputation score: 78.9

Reputation: Very Good

Hobby Lobby is known for a wide selection of craft supplies, in-store classes and community events. The company publicly aligns with Christian values and makes charitable contributions, though it also drew attention for challenging a federal mandate on contraception coverage.

15. LG

Reputation score: 79.0

Reputation: Very Good

LG, headquartered in Seoul, has improved its reputation and is recognized for reasonably priced electronics like TVs and smartphones. The brand is praised for clean design, user-friendly interfaces and value for money.

14. Kraft Heinz

Reputation score: 79.0

Reputation: Very Good

Kraft Heinz owns many familiar food brands—Kraft Macaroni & Cheese, Velveeta, Oscar Mayer, Lunchables, Maxwell House, Kool-Aid and Planters among them—and maintains a favorable reputation tied to well-known, affordable food products. The company also operates a political action committee that guides its political contributions.

13. Fidelity

Reputation score: 79.1

Reputation: Very Good

Fidelity is a widely known financial services firm focused on mutual funds, retirement accounts and investment management. It also invests in financial education and has targeted efforts to support women and underrepresented groups in improving financial literacy.

12. The Home Depot

Reputation score: 79.1

Reputation: Very Good

The Home Depot has improved its standing in this ranking, outperforming its rival Lowe’s. Known for community projects, in-store classes and a strengthening online presence, the company emphasizes responsible sourcing and works closely with Habitat for Humanity.

11. UPS

Reputation score: 79.3

Reputation: Very Good

UPS is widely recognized for reliable package delivery and customer convenience—easy label printing, returns and pickup services. The company also earns positive marks for employment practices, benefits and sustainability efforts.

10. Sony

Reputation score: 79.4

Reputation: Very Good

Sony surged in this survey, rising many places. The company is recognized for high-quality electronics—especially TVs—and for the PlayStation gaming platform and entertainment properties.

9. Microsoft

Reputation score: 79.7

Reputation: Very Good

Microsoft remains one of the most respected global companies. Beyond its core software products, Microsoft’s Surface devices, Xbox ecosystem and educational initiatives contribute to its strong public image. The company’s reputation is also influenced by the philanthropic work of its founder, Bill Gates.

8. Procter & Gamble

Reputation score: 79.8

Reputation: Very Good

Procter & Gamble, a global leader in consumer goods, owns many iconic brands such as Tide, Pampers, Gillette, Crest and Olay. The company’s deep brand portfolio and household presence underpin its consistently strong reputation.

7. Samsung

Reputation score: 80.0

Reputation: Excellent

Samsung is a leading global brand for electronics and smart appliances, known for TVs, smartphones and innovative design. Despite past issues like the Note 7 battery incidents, Samsung has rebuilt its reputation and continues to offer discounts to groups like military personnel, students and educators.

6. Publix

Reputation score: 80.3

Reputation: Excellent

Publix is a rapidly growing supermarket chain known for quality products, competitive prices and a strong focus on sustainability. As an employee-owned company, Publix’s ownership structure and customer service help maintain a highly favorable reputation.

5. The Walt Disney Company

Reputation score: 80.4

Reputation: Excellent

Disney ranks highly for family-friendly entertainment across films, theme parks and cruise experiences. Though the company has faced criticism at times, its work with franchises like Marvel and Star Wars keeps it strongly positioned in public perception.

4. L.L. Bean

Reputation score: 80.7

Reputation: Excellent

L.L. Bean is respected for rugged, high-quality outdoor clothing and gear, excellent customer service, and advocacy for conservation and outdoor activities for children. The company also offers military and education discounts.

3. Patagonia

Reputation score: 81.4

Reputation: Excellent

Patagonia is widely praised for its durable outdoor apparel and strong commitment to environmental sustainability. The company promotes fair labor practices, encourages reuse and repair, and offers trade-in options to reduce clothing waste.

2. Amazon

Reputation score: 82.3

Reputation: Excellent

Amazon is recognized for its vast selection, convenience and competitive prices, and has been credited for raising its minimum wage to $15 an hour. Still, the company faces criticism over working conditions and questions about tax practices in certain years.

1. Wegmans

Reputation score: 83.0

Reputation: Excellent

Wegmans tops the list for overall reputation and is frequently cited as one of the best employers. Known for quality groceries, strong private-label products, partnerships with family farms and support for local food banks, Wegmans consistently earns high marks from customers and employees alike.