Top 25 Companies With the Strongest Reputations

Looking for a great place to work? Maybe you want to feel like part of a company with a strong reputation. Axios and The Harris Poll surveyed 100 of the most visible U.S. companies and asked respondents: “Of all the companies that you’re familiar with or that you might have heard about, which TWO – in your opinion – stand out as having the BEST (and WORST) reputations overall?” Below are the top 25 companies from that poll, rewritten for clarity and flow.

25. Unilever

Reputation score: 77.3

Reputation: Very Good

Unilever, headquartered in the Netherlands and the U.K., owns many household brands such as Lipton, Knorr, Dove, Breyers, Hellmann’s and Vaseline. The company emphasizes equitable practices and initiatives to empower women across its supply chain. Sustainability has been a public priority for Unilever since 2010.

24. Netflix

Reputation score: 77.3

Reputation: Very Good

Netflix, one of the largest internet companies by revenue, is widely recognized as a pioneer in streaming. Positioned against large telecom providers, Netflix has cultivated an image as an innovative disruptor. Its public support for net neutrality and its model of lower-cost streaming versus traditional cable have won consumer approval.

23. Aldi

Reputation score: 77.4

Reputation: Very Good

Aldi is a German discount grocery chain known for offering good-quality products at low prices. With locations across the United States, Europe and Australia, Aldi’s ownership of Trader Joe’s also helps boost its recognition and popularity in the U.S. market.

22. Chick-fil-A

Reputation score: 77.5

Reputation: Very Good

Chick-fil-A is praised for its chicken sandwiches and service, and the company’s adherence to Christian values—such as closing on Sundays—and its scholarship programs and charitable donations are well known. However, its reputation has been affected by criticism over donations to organizations considered anti-LGBTQ+.

21. Kroger

Reputation score: 77.9

Reputation: Very Good

Kroger is the largest U.S. supermarket chain by revenue and operates brands such as Smith’s, Fred Meyer and King Soopers. Known for variety, competitive prices and strong rewards—including gas rewards—Kroger is also working to reduce food waste and support community hunger initiatives.

20. Lowe’s

Reputation score: 77.9

Reputation: Very Good

Lowe’s is a major home improvement retailer known for helpful advice and reasonably priced home and garden products. The company has invested in sustainability across its supply chain, expanded eco-friendly product offerings and encourages employee volunteerism, documented in its social responsibility reporting.

19. Boeing

Reputation score: 78.3

Reputation: Very Good

At the time of this survey, the full impact of the 737 Max incidents had not been reflected. Boeing has taken steps to address related issues. The company supports arts and education through its corporate citizenship programs and participates in policy advocacy on development and diplomacy.

18. Costco

Reputation score: 78.6

Reputation: Very Good

Costco is a popular warehouse club known for value, bulk shopping and quality merchandise. The company’s compensation practices contribute to its positive image—its CEO earns less than many peers and the company has raised base pay rates, which sets it apart from some competitors.

17. USAA

Reputation score: 78.8

Reputation: Very Good

USAA serves military members and their families, offering competitive financial products like checking, savings, insurance and loans. The organization emphasizes financial education for military households and supports initiatives that improve their quality of life.

16. Hobby Lobby

Reputation score: 78.9

Reputation: Very Good

Hobby Lobby is known for a wide selection of craft supplies, in-store classes and community events. The company emphasizes Christian values and supports related charitable causes. It also drew national attention for legal challenges related to health coverage mandates.

15. LG

Reputation score: 79.0

Reputation: Very Good

Seoul-based LG, known for TVs and smartphones, increased its reputation score this year. The brand is associated with affordable, reliable electronics and has earned recognition for clean design and intuitive user interfaces.

14. Kraft Heinz

Reputation score: 79.0

Reputation: Very Good

Kraft Heinz owns many familiar food brands—Kraft Macaroni & Cheese, Velveeta, Oscar Mayer, Maxwell House and Planters among them. The company maintains a political action committee that guides some of its political contributions.

13. Fidelity

Reputation score: 79.1

Reputation: Very Good

Fidelity is a widely known financial services firm, particularly for mutual funds and retirement account management. The company engages in financial education and has taken steps to address issues related to women’s financial empowerment and support for underserved communities.

12. The Home Depot

Reputation score: 79.1

Reputation: Very Good

The Home Depot has improved its reputation and ranks above its rival Lowe’s. Known for community projects, in-store classes and growing online sales, the company also emphasizes eco-friendly products, responsible sourcing and partnerships with organizations like Habitat for Humanity.

11. UPS

Reputation score: 79.3

Reputation: Very Good

UPS is widely recognized for reliable package delivery and convenient services like label printing, drop-off returns and scheduled pickups. The company’s employment practices, including wages and benefits, plus sustainability efforts, also contribute to its favorable reputation.

10. Sony

Reputation score: 79.4

Reputation: Very Good

Sony climbed significantly in these rankings. Known for TVs, the PlayStation console and entertainment content, Sony’s growth in reputation reflects strength across hardware, gaming and media.

9. Microsoft

Reputation score: 79.7

Reputation: Very Good

Microsoft remains one of the most respected companies globally. Beyond software, the company has successful hardware like Surface devices and the Xbox gaming platform. Microsoft’s philanthropic ties through its founder and its focus on education also support its positive image.

8. Procter & Gamble

Reputation score: 79.8

Reputation: Very Good

Procter & Gamble owns many iconic household brands—Tide, Bounty, Charmin, Gillette, Crest, Olay and more. As a leading consumer goods company, its wide brand recognition supports a strong reputation.

7. Samsung

Reputation score: 80.0

Reputation: Excellent

Samsung is globally recognized for electronics and smart appliances—particularly TVs and smartphones. The brand’s design and innovation are highly regarded, and Samsung offers discounts to military members, students and educators. Despite past product issues, the company has recovered and retained consumer trust.

6. Publix

Reputation score: 80.3

Reputation: Excellent

Publix is one of the fastest-growing supermarket chains in the U.S., known for quality products at fair prices. As an employee-owned company, Publix stands out for its ownership model, sustainability efforts and community focus.

5. The Walt Disney Company

Reputation score: 80.4

Reputation: Excellent

Disney ranks highly for family-friendly entertainment that spans movies, theme parks and cruises. While the company has had controversies in its history, it continues to be celebrated for franchises like Marvel and Star Wars and for its broad cultural influence.

4. L.L. Bean

Reputation score: 80.7

Reputation: Excellent

L.L. Bean is respected for durable outdoor clothing and gear, strong customer service and advocacy for conservation and getting kids outdoors. The company also offers military and education discounts.

3. Patagonia

Reputation score: 81.4

Reputation: Excellent

Patagonia is known for high-quality outdoor apparel and a strong commitment to environmental sustainability. The company promotes fair labor practices and offers programs to trade in or repair used clothing to reduce environmental impact.

2. Amazon

Reputation score: 82.3

Reputation: Excellent

Amazon is recognized for making almost anything available online, often at competitive prices. The company raised its base minimum wage to $15 an hour, which improved public perception, though concerns about working conditions and corporate tax practices have also drawn scrutiny.

1. Wegmans

Reputation score: 83.0

Reputation: Excellent

Wegmans tops the list and frequently appears in rankings of best companies to work for. Known for high-quality products and fair pricing, the grocery chain’s private-label items often match national brands. Wegmans emphasizes relationships with family farms and supports local food banks, further strengthening its reputation.