As baby boomers retire in large numbers, they are reshaping what retirement looks like. Born between 1946 and 1964, this generation prioritizes quality and meaning in how they spend both time and money—and they spend more than any other age group.
Often called the fastest-growing consumer segment worldwide, baby boomers collectively spend hundreds of billions more annually than younger cohorts. Adults over 50 account for a substantial share of consumer purchases and typically have higher disposable household income, which they direct toward health, leisure and purposeful activities.
Health and fitness—both physical and mental—are top priorities for many retirees, and they spend accordingly. They also pursue a wide range of leisure interests, volunteer work and encore careers that allow them to stay active, engaged and connected. Below are some of the most notable ways retirees are investing their time and money today.
They’re Joining Senior Corps
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The Corporation for National and Community Service created Senior Corps to channel the skills and time of people aged 55 and older into meaningful volunteer roles. With more than 245,000 members serving at tens of thousands of sites nationwide, Senior Corps connects retirees to organizations that benefit from their experience and expertise.
They’re Becoming Foster Grandparents
Programs like Foster Grandparents pair retired volunteers with children who have exceptional needs. Volunteers support infants, children with disabilities, troubled teens and young parents—helping with reading, schoolwork, emotional support and mentorship for children who have been neglected or abused.
They’re Launching Businesses
Many retirees start small, owner-operated businesses with flexible hours. A notable portion of new business founders are boomers, and many more plan entrepreneurship in retirement. These ventures often reflect personal passions and provide supplemental income and purposeful work.
They’re Becoming “Road” Scholars
Programs like Road Scholar (formerly Elderhostel) offer educational travel combining affordable lodging with curated learning experiences. With thousands of programs across many countries, retirees can join short workshops or monthlong immersions at various activity levels, including intergenerational options that allow learning alongside grandchildren.
They’re Finding Encore Careers
Some retirees continue working—part-time, contract, freelance or in new roles—either for extra income or to maintain social connections and a sense of purpose. Studies indicate millions of Americans pursue post-retirement careers, often called encore careers, that combine meaningful work with flexible arrangements.
They’re Acting as Seasonal Campground Hosts
State parks and campgrounds often rely on seasonal volunteers to keep operations running. In exchange for light duties—such as checking in campers and sharing park rules—hosts frequently receive free camping and plenty of time to hike, explore and enjoy the outdoors during peak seasons.
They’re Helping Others Stay Independent
Senior Companion programs pair volunteers with older adults who need help with daily tasks, transportation to appointments or simply companionship. Volunteers typically commit 15 to 40 hours per week, receive training from their sponsoring organizations and sometimes a small stipend.
They’re Using Their Talents to Improve Their Communities
Retired Senior Volunteer Program (RSVP) participants fill a wide range of community needs, from disaster response to tutoring, home renovation, tax assistance and veteran services. These volunteers bring varied skills that help local nonprofits and civic efforts operate more effectively.
They’re Taking Volunteering on the Road
Voluntourism allows retirees to combine travel with service. Many nonprofits organize short-term trips where retirees can contribute labor, teach skills, support conservation work or help with scientific projects—often choosing experiences that match their interests and physical abilities.
They’re Taking Vacations, Anytime
Without workplace constraints or limited vacation days, retirees can take short weekend getaways or extended trips at will. Many travel providers offer senior discounts, and organized senior travel groups simplify logistics so participants can focus on enjoying new destinations.
They’re Living the Nomadic Life
Some retirees downsize dramatically, opting for tiny houses, RVs, boats or a life of short-term rentals. Mobile living reduces home maintenance, lowers costs, and makes extended travel easier—appealing to those who want flexibility and fewer obligations.
They’re Spending Time Outside
Adults 65 and older tend to exercise more than other age groups, favoring low-impact activities like walking, hiking, biking, paddling and swimming. Organized walking events and themed routes let participants explore new places while earning awards, and others pursue more ambitious goals like marathons or long-distance hikes.
They’re Reading, Socializing (and Playing) Online
Smartphone, tablet and social media use among older adults has grown substantially. Many use platforms such as Facebook to stay connected with family and friends, access news and play games. Daily internet use helps retirees stay informed, entertained and socially engaged.
They’re Learning Nonstop
Retirement often opens the door to lifelong learning. Many take classes in art, music, dance, cooking or technology, enroll in community-college noncredit courses, or return to finish degrees. Learning for pleasure keeps minds active and connects retirees with new social circles.
They’re Writing Their Own Stories
With more time available, many retirees write memoirs, family histories or fiction. Some attend writing workshops, others write for personal fulfillment. Publishing is not always the goal—often the creative process itself provides satisfaction and purpose.
They’re Searching for Roots
Genealogy is a popular hobby among older adults who research family origins and trace ancestral paths. That interest can lead to travel, archival research and membership fees for specialized databases, as well as occasional costs for certified records.
They’re Renewing Old Passions
Retirees often return to long-loved hobbies: photography, birdwatching, gardening, woodworking, sewing, knitting or crocheting. These activities provide creative fulfillment and social opportunities, and many create items to gift, sell or donate to community organizations.
Overall, today’s retirees are active, curious and purpose-driven. Whether volunteering, learning, traveling or starting businesses, they are redefining retirement as a time of opportunity, contribution and continued growth.