How One Man Took Down McDonald’s and Built a $20 Billion Empire
In the 1970s and 1980s, many American fast-food chains expanded overseas by following a simple template: open stores, keep the core menu, and make small adjustments for local tastes. In the Philippines, that method missed a crucial truth about how families ate and what they valued. Tony Tan Caktiong approached the market differently: he studied … Read more